New perspectives in marketing. (Record no. 158550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190927s1972||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | EXBLIB2134 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | Ne |
| 245 #0 - TITLE STATEMENT | |
| Title | New perspectives in marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | National Council of Applied Economic Research, |
| Date of publication, distribution, etc. | 1972. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 204 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Lectures and papers presented by Indian and foreign marketing experts in the course of a marketing training programme organized at the National Council of Applied Economic Research during July 1971 to Feb. 1972. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Exim Bank Library | Exim Bank Library | 09/27/2019 | 658.83 N21338 Ne | 32466 | 09/27/2019 | 09/27/2019 | Book |