Customer innovation : delivering a customer-led strategy for sustainable growth /

Debruyne, Marion,

Customer innovation : delivering a customer-led strategy for sustainable growth / Marion Debruyne, Koen Tackx. - 2nd Edition. - New York, NY : Kogan Page Ltd, 2019

Includes bibliographical references and index.

9780749484187 (pbk. : alk. paper)


Customer relations.

658.812 / Cu,2
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