International Marketing Strategy : the Country of Origin Effect on Decision-Making in Practice /
Pegan, Giovanna
International Marketing Strategy : the Country of Origin Effect on Decision-Making in Practice / Giovanna Pegan,Donata Vianelli and Patrizia de Luca. - 2020. - xiii,188 p.: ill.; 22 cm. - International series in advanced management studies . - International series in advanced management studies .
ill.
9783030335908
Entreprises multinationales
Export marketing
658.049 P348 In
International Marketing Strategy : the Country of Origin Effect on Decision-Making in Practice / Giovanna Pegan,Donata Vianelli and Patrizia de Luca. - 2020. - xiii,188 p.: ill.; 22 cm. - International series in advanced management studies . - International series in advanced management studies .
ill.
9783030335908
Entreprises multinationales
Export marketing
658.049 P348 In