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The significance of Brands :

Bhattacharya, Sreedeep

The significance of Brands : prospects and consequences of consumer culture / Sreedeep Bhattacharya - New Delhi : Jawaharlal Nehru University, 2007.

M.Phil - CSSS, SSS, JNU, 2007.

ISBN: 1

Subjects--Topical Terms:
Brand name products

Index Terms--Genre/Form:
Dissertation

Dewey Class. No.: 658.827 / B4697 Si

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