Marketing management :
Ramaswamy, V. S.
Marketing management : planning, implementation and control : the Indian context / V. S. Ramaswamy, S. Namakumari. - 2nd ed. - Delhi : Macmillan Press, 1995. - xx, 624 p. :
0333924398
Marketing-Management--India.
380.1 / Ma,2
Marketing management : planning, implementation and control : the Indian context / V. S. Ramaswamy, S. Namakumari. - 2nd ed. - Delhi : Macmillan Press, 1995. - xx, 624 p. :
0333924398
Marketing-Management--India.
380.1 / Ma,2